| Degree: | Diploma; Co-op; University Transfer |
| Field of Study: | Business Administration and Management, General
Marketing/Marketing Management, General
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| Description: | This three-year program gives you the opportunity to stand out to employers by developing advanced skills in digital automation and analysis, marketing management, the psychology of consumer behaviour and gamification. You'll develop the critical thinking and interpersonal skills today's employers demand. Through partnerships with more than 100 companies, this program offers hands-on learning through marketing projects and work placements with real-industry clients. Whether you choose the four-week field placement or the competitive four month paid co-op option, you will gain practical work experience that sets you apart while building a network of industry contacts. This program also includes a capstone course where you will work as part of a team to develop a comprehensive marketing strategy for a real business. At the same time, you will have the opportunity to work with students from other business, design and technical programs outside the Marketing program, through the highly interactive Cross-Functional Collaboration course. This innovative course, which is unique to Durham College, simulates the dynamic work environment of a marketing professional. |